Wrigley is launching its first limited edition this autumn in a bid to trigger fresh sales of its Airwaves brand.
Airwaves Spicy Cocktail is set to breeze onto the market at the end of this month, available for four months only. It will briefly join Menthol and Eucalyptus, Honey and Lemon, and Blackcurrant and Vitamin C in the vapour release line-up.
Jo Hartop, head of communications at Wrigley, said Spicy Cocktail was voted top new flavour choice in consumer tests.
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Airwaves Spicy Cocktail is set to breeze onto the market at the end of this month, available for four months only. It will briefly join Menthol and Eucalyptus, Honey and Lemon, and Blackcurrant and Vitamin C in the vapour release line-up.
Jo Hartop, head of communications at Wrigley, said Spicy Cocktail was voted top new flavour choice in consumer tests.
{{MARKETING }}
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