Budweiser and Heineken share the top of the chart. Both brands focus predominantly upon multibuy offers, with Budweiser featuring heavily in Londis and Heineken leaning more towards Spar. The promotions being run by Beck's, Carling and Red Square all rate an equal share of our chart for the instore "noise" they are creating. But while Beck's solely uses price promotions, Carling and Red Square use multibuy offers. As with Heineken, these brands are featured most heavily in the Spar stores visited this week by the Logobrand consultancy as part of its c-store audit. Pepsi enters the chart with multibuy offers in both Londis and Costcutter. Batchelors is active in both Spar and Londis making good use of buy one get one free promotions. Of all the brands featured in this month's chart of the brands making the most promotional noise, only Knorr remains from last month and it has moved up from number seven to fifth place. Competition across the entire chart remains very close with just five percentage points between positions one and 10. A similar picture of the independent scene comes from our monthly phone poll of retailers.Once again we asked which promotions were working best for them ­ and alcoholic brands featured heavily. And this is the third month in a row that Stella Artois, Foster's and Carling have appeared in our top five. However, as with last month, more than half of those retailers we quizzed could not think of a promotion off the top of their heads that was worth singling out for praise. The brands just bubbling under the Top 5 in our recall chart included Walkers Crisps, Cadbury's chocolate, Kingsmill and the new Nestlé Double Cream bar. {{INSIGHT }}

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