Shoppers in the Irish Republic are flocking to Aldi and Lidl as they struggle to cope with the deepening recession, new data has revealed.
Figures from TNS show that 69% of Irish households have shopped at the two discounters in the past three months.
Aldi and Lidl have a combined market share of 7.1%, and TNS estimates their collective sales in the Republic's €8.5bn grocery sector have increased 15% over the past year.
The increase has been achieved despite a media blitz by Irish market leader Tesco and its launch of Cash Savers, a cut-price range aimed specifically at countering the discounter threat.
In a two-month period earlier this year, Tesco spent €4m promoting its price cuts and making direct comparisons with the prices being charged by Aldi and Lidl, according to figures from the Irish Advertising Institute.
Figures from TNS show that 69% of Irish households have shopped at the two discounters in the past three months.
Aldi and Lidl have a combined market share of 7.1%, and TNS estimates their collective sales in the Republic's €8.5bn grocery sector have increased 15% over the past year.
The increase has been achieved despite a media blitz by Irish market leader Tesco and its launch of Cash Savers, a cut-price range aimed specifically at countering the discounter threat.
In a two-month period earlier this year, Tesco spent €4m promoting its price cuts and making direct comparisons with the prices being charged by Aldi and Lidl, according to figures from the Irish Advertising Institute.
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