Aldi is tapping the flexitarian trend with the launch of a new mince product made from a blend of British beef mince and haricot beans, called Full of Beans.
Available from 26 January on Specialbuy, the chilled mince product counts towards consumers’ 5 a day (rsp: £1.99/400g). “With healthy eating being one of the top resolutions made each new year, Full of Beans enters stores just at the right time,” said Aldi corporate buying MD Tony Baines.
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