Aldi is launching an own label chardonnay wine whose sales will support the removal of plastic from the ocean.
For every bottle sold, the equivalent of 10 plastic bottles worth of ocean plastic will be removed from the environment, according to the discounter.
The initiative is in partnership with Hidden Sea, which works with its global partner ReSea Project to “fund large-scale clean-ups to extract plastic from the ocean”.
The new wine, called Kooliburra Hidden Sea Chardonnay, is available in stores now at £7.49 a bottle.
Hidden Sea wines launched in the UK in 2021 with exclusive UK distributor Kingsland Drinks.
To date, Hidden Sea has removed the equivalent of a claimed 31 million plastic bottles from the world’s oceans.
“We know our customers want to shop more sustainably, which is why we’re pleased to be launching this unique wine that will support ongoing industry action to reduce ocean plastic,” said Aldi UK national sustainabiltiy director Liz Fox.
“Our buying teams are always looking for ways to offer more sustainable options and we’re proud to be the first supermarket working with the Hidden Sea on our very own label chardonnay.”
Hidden Sea co-founder Justin Moran said: “Each bottle purchased will play a crucial role in funding clean-up projects that remove plastic waste from our oceans, helping to restore marine ecosystems.
“It will be a great achievement to see the wine in stores nationwide and we’re proud that Aldi customers can join us on this mission for a healthier planet.”
Kingsland Drinks senior brand manager Peter Fairclough said: “The partnership with Aldi’s much-loved Kooliburra brand means that even more shoppers can get to know Hidden Sea and join the mission to rid the world’s oceans of plastic.”
Aldi launched own-brand paper wine bottles and ‘eco flat plastic bottles’ last year, reducing weight compared with glass. The supermarket won the Sustainability Pack of the Year at The Grocer’s New Product & Packaging Awards 2024.
Iceland embarked on an initiative involving the collection of plastic from rivers and coastal areas in developing countries in 2021, working with Singapore-based Seven Clean Seas. The initiative, which Iceland termed ‘plastic offsetting’, came after it admitted it would not hit its target of removing plastic packaging from all own-label products by the end of 2023.
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