Aldi teases new Christmas ad ditching Kevin the Carrot in favour of new character

Aldi is hoping to replicate the success of its Kevin the Carrot Christmas ad character with the launch of Ebanana Scrooge.

In the 20-second teaser, viewers find out how Ebanana Scrooge came to hate Christmas. After waiting, snuggled next to a mince pie on Christmas Eve, for Father Christmas, a mystery hand then takes the mince pie, but leaves Ebanana behind, at which he cries: ‘Why didn’t he take me?’

The full advert, created by McCann UK, will air across national TV and online on 11 November.