Aldi is to give away £3,000 worth of vouchers, in a receipt-based loyalty initiative similar to one it ran in the weeks leading up to Christmas.
The discounter is offering customers who visit a store on 17 February – Random Acts of Kindness Day – the chance to win one of 30 vouchers worth £100 each.
To be in with a chance, they must email a photo of a receipt for a shop on the same day to KindnessCompetition@Aldi.co.uk, between 8am to 11.59pm.
“This Random Acts of Kindness Day, we want to give back to our customers by covering the cost of their weekly essentials,” said Aldi communications director Richard Thornton.
“We’re dedicated to offering exceptional quality and value without compromise year-round, and we hope this giveaway will be a great surprise for our shoppers.”
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