Alibi Drinks has added a new variant to its range of sparkling fruit juice blends - just weeks after rolling out to Tesco.

Available from Boots, Whole Foods Market and Planet Organic now, the new blueberry flavour joins the existing citrus and pomegranate variants on shelf (rsp: £1.49). The NPD was part of plans to double the £1.5m business in the next couple of years, said MD Oliver Bolton, who set up Alibi in 2008.

Alibi launched into 400 Tesco stores last month.

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