Alizé, the cognac and fruit juice mix, is gearing up for a UK push with a new bottle and logo.
Three flavours within the five-strong range, Alizé Red, Alizé Gold and Alizé Wild, will feature the new packaging from this month. The new-look bottles will then be rolled out across the brand's international markets, with Alizé Rose and Alizé Bleu following suit in the next few months.
"Alizé's core consumers are fashion conscious and often trend setting so it is important that we continually develop the brand to ensure it is not only fresh but forward looking," said brand manager Karen Lucking.
The new frosted glass bottle is taller and slimmer than its predecessor and the brand's logo has been
re-worked to give it a more modern and clean feel.
"The new design has also helped us clearly communicate the different fruit and cognac combinations of the three variants and improve their stand-out from other brands," said Lucking.
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