Jamie Oliver is launching a three-day food and music festival, to be held in London this summer.

The Big Feastival will take place on Clapham Common, South London, from 1 July to 3 July.

Tickets will cost £75 per person per day, with a family ticket costing £125. All proceeds will go to the Jamie Oliver Foundation and The Prince's Trust.

The event is being organised on behalf of the Jamie Oliver Foundation by the Rouge Partnership, which described it as a "family-friendly" event, with a focus on "high-quality food and great music".

There will be stands from top restaurants serving food to punters as well as a main stage and a band stage for musical acts.

The event will also feature a small funfair, children's entertainment including circus skills performers, face painters and story tellers, a farmers market and various fundraising activities.

Large screens by the main stage will show charity documentaries.

Aside from Oliver, top chefs Thomasina Miers, Giorgio Locatelli and Peter Gordon are involved in organising the event and will be present at the festival with food from their restaurants.

Jonathan Whitfield of the Rouge Partnership said the organisers hoped they would ultimately get 24 different restaurants involved in the festival.

There would also be sponsorship opportunities for food and drinks companies, he added.

No musical acts had been confirmed by the time The Grocer went to press. The organisers expect up to 10,000 people to attend The Big Feastival.

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