Allied Bakeries has switched marketing focus from Kingsmill to Allinson with a campaign based on the love of feeding birds.
The brand has teamed up with Conservation Grade, a scheme encouraging farmers to protect natural habitats, to run an on-pack competition that offers consumers a free bird feeder. It runs from now until April.
The £400,000 promotion celebrated Allinson's partnership with Conservation Grade-accredited farmers, who are expected to provide 20,000 tonnes of milling wheat to AB this year.
The brand has teamed up with Conservation Grade, a scheme encouraging farmers to protect natural habitats, to run an on-pack competition that offers consumers a free bird feeder. It runs from now until April.
The £400,000 promotion celebrated Allinson's partnership with Conservation Grade-accredited farmers, who are expected to provide 20,000 tonnes of milling wheat to AB this year.
No comments yet