Allwyn has launched a new annuity-style Scratchcard based on the draw game Set For Life.
The new £2 ‘Set For 5 Years’ scratchcard offers players the chance to win a top prize of £5,000 every month for five years.
It works by consumers having to match key numbers on the card.
Allwyn is giving eligible National Lottery retailers the chance to win their own annual prize of £100 every month for a year in a bid to celebrate its scratchcard’s debut.
To be in with a chance of winning one of five top prizes, National Lottery retailers should upload a picture of the ‘Set For 5 Years’ scratchcard in their dispenser to the National Lottery Retailer Hub by 19 January.
In doing so, they’ll earn £10 and an entry into the draw to win £100 a month for a year.
Retailers will also be supported with in-store PoS.
“We’re really excited to be launching this new Set For Life-style scratchcard, as it gives retail players even more opportunities to win on repeat from a National Lottery game,” said Allwyn head of retail channels James Dunbar.
“It’s designed with the same look and feel as the Set For Life draw game, which offers retailers lots of cross-selling opportunities.
“For example, they can suggest the new scratchcard as an additional purchase to customers buying a Set For Life ticket. And we‘re also celebrating its launch with a special bonus event that will bring the magic of winning on repeat to five lucky National Lottery retailers.”
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