National Lottery operator Allwyn has hired Alison Acquaye-Acford as director of commercial partnerships and retail sales.
She started the role last month, replacing Alex Green, bringing almost three decades of retail experience.
Acquaye-Acford’s most recent position was at Acosta Europe as business unit director, where she was responsible for transforming the growth of client brands including Red Bull.
Prior to this, Acquaye-Acford held senior leadership roles for seven years at PepsiCo with a focus on Pipers Crisps, overseeing the growth of its independent retailer customer base and bringing in innovative technology to increase sales and engagement.
Acquaye-Acford has also held roles at Heineken UK, GlaxoSmithKline, Coca-Cola and Schweppes Beverages.
“I’m delighted to be joining Allwyn and leading retail operations at such an exciting time for the business,” she said.
“Everyone knows the amazing good that the National Lottery does – whether that’s winners winning life-changing prizes, or the good causes making lives better around the UK every single day.
“It clearly has an incredibly important role in the UK and its success would not be possible without the commitment and advocacy of our retail partners.”
Allwyn operations director Jenny Blogg said: “With the appointment of Alison, we’re bringing in an experienced senior leader who has a deep understanding of retail.
“This directly speaks to the enormous role our retail channel has in our exciting plans to restore the magic to the National Lottery and deliver responsible growth, enabling us to raise more money than ever before for good causes.”
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