Allwyn is launching the National Lottery’s first digital scratchcard dispenser.
The technology, which has been created in partnership with Scientific Games, will make its debut at an Asda store in Ashton-under-Lyne.
It features a 27-inch player-facing digital display, a touchscreen terminal for use by store staff, and an automated dispensing unit which securely houses the scratchcards.
The player-facing digital screen displays the game artwork of 20 different scratchcards available for purchase. These images are automatically updated when new games are loaded into the secure dispenser through a link-up with the scratchcard’s barcode.
Once a customer has decided which games they want from the screen, the store’s staff member selects the customer’s choice from the digital touchscreen terminal. The system automatically records the ticket information as it dispenses the scratchcards, with the tickets then handed to the customer.
Allwyn said the new dispenser would speed up the scratchcard sales process, while providing retailers with automated inventory management and real-time store-specific sales analytics.
The trial with the Asda store is expected to last several months as Allwyn tests the technology to inform future rollout plans.
“As we continue transforming The National Lottery from the inside out, we’re deploying innovative lottery technology fit for the future,” said Allwyn’s operations director Jenny Blogg.
“Thanks to the teams at Allwyn and Scientific Games, this innovative concept scratchcard retail technology takes player and retailer experience to a whole new level, and we’re confident it will change the way people buy scratchcards.
“We also worked closely with Asda to meet the specific requirements of their new-look store and are absolutely delighted with how it’s turned out. We’ll now assess it over the next few months to determine how we move forward with the technology, but we’re really excited by the initial results.”
Scientific Games VP for lottery marketing strategy Christopher Allen said: “Our global technology teams continue Scientific Games’ 50-year-plus commitment to innovate across the lottery landscape and bring to market new, advanced technologies helping lotteries future-proof across all channels of play. We are delighted to bring our proven SCiQ retail ecosystem to our partnership with Allwyn and thrilled that Asda was the first retailer in the UK to deploy the system in store.”
Kevin Besford, senior director for productivity – retail & ALS at Asda, said: “We are always looking at ways to simplify our customers’ journey in our stores and as part of that we’ve recognised that customers can often spend too long waiting at our kiosks and customer service desks. This UK-first trial will provide customers looking to purchase lottery tickets with a faster shopping experience when they visit our Ashton store, and we’re pleased to have partnered with Allwyn to test this new technology.”
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