Dairy-free supplier Alpro is to spend £5m marketing its products in 2003.
The move follows last week's report in The Grocer that rival So Good is to spend more than £2m on a new TV campaign.
Alpro, which is fighting with So Good for dominance in the dairy alternative soya protein sector, said its campaign would include TV ads but not until later in the year.
A consumer press advertising campaign, sponsorship and sampling to more than two million consumers is also planned, while "innovative" new products are being promised.
Greig Saunders, senior product manager for Alpro UK, said: "This represents a significant investment for Aplro and clearly demonstrates our commitment to the dynamic dairy-free market."
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The move follows last week's report in The Grocer that rival So Good is to spend more than £2m on a new TV campaign.
Alpro, which is fighting with So Good for dominance in the dairy alternative soya protein sector, said its campaign would include TV ads but not until later in the year.
A consumer press advertising campaign, sponsorship and sampling to more than two million consumers is also planned, while "innovative" new products are being promised.
Greig Saunders, senior product manager for Alpro UK, said: "This represents a significant investment for Aplro and clearly demonstrates our commitment to the dynamic dairy-free market."
{{MARKETING }}
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