Amazon’s convenience store brand Amazon Fresh has launched a £1 meal deal across its London locations.
Customers can purchase a main, snack and drink from the retailer’s £3.90 meal deal range for just a pound until 31 January, as part of what Amazon is dubbing “London’s Best Value Meal Deal”.
As part of the £1 offer, customers can enjoy a hot drink, including Oatly coffee options at no extra cost. Iced drinks are available at Amazon Fresh’s Holborn and Liverpool Street stores.
The meal deal is available at Amazon Fresh stores at Southwark, Holborn, Moorgate, Wood Wharf, Euston, Liverpool Street, Monument, Hoxton, East Croydon, West Hampstead and Aldgate East. Customers need to claim the deal by first visiting amazon.co.uk/mealdeal and pay at the gates or self-checkout using the Amazon app.
Within the deal are a selection of Amazon Fresh own label ‘ByAmazon’ mains, including ByAmazon Chicken Caesar & Bacon Wrap, ByAmazon Sausage Roll and ByAmazon Arabiatta Chicken Pasta Salad, which were all bestsellers in 2024, Amazon said.
The snack options include brands such as Huel, Bol and Nourish.
“There’s something for every taste bud,” Amazon said. “From eating healthy to saving money after the festive period, Amazon Fresh is helping Londoners beat the January blues one meal deal at a time.”
The retailer’s £5.50 premium meal deal isn’t included within the offer, and the £1 meal deal is only available in store and not online or via Deliveroo.
In November, Amazon opened its first new Amazon Fresh store in a year in West Hampstead. It brings Amazon’s total physical store count in the UK to 21, all of which are in London except for the Sevenoaks store in Kent.
The company launched its first Amazon Fresh store in the UK – which was its first physical retail site outside North America – in Ealing in 2021. It offered customers a “new convenience grocery format” Amazon said at the time, and the first opportunity for Brits to use its Just Walk Out technology. It reportedly planned to open hundreds of Fresh stores in the UK, but the rollout has slowed significantly.
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