Heinz is launching three flavoured Amoy soy sauces as it looks to modernise the brand image.

Rolling out to Tesco from the end of this month, the line-up comprises Red Chilli; Lemongrass & Kaffir Lime; and Garlic & Chinese Five Spice (rsp: £1.49/150ml).

Heinz, which licenses the Amoy brand, said it hoped the products would “change the brand’s perception from Old China to Modern Asia”. The sauces are designed to educate consumers about ways to use Oriental products.

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