Asda has started to offer US free-from brand Amy’s Kitchen in its cafés.
Two of the brand’s gluten-free products - Chunky Tomato Soup and Rice Mac & cheese - are now available at its 300 in-store cafés.
International sales director Damien Threadgold said the listing was “an important step” for the brand. “Although there is an increasing awareness of free-from in foodservice, the sector has been slower on the uptake.”
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