Kallo Foods is out to prove that gluten and wheat-free foods are good enough to be eaten by anyone, with a premium range of indulgent biscuits and bites.
Free to Enjoy consists of milk chocolate and almond wafer biscuits; yoghurty white chocolate and strawberry wafer biscuits; milk chocolate and hazelnut clusters; and yoghurty white chocolate and cranberry clusters. Priced between £1.99 and £2.39, the range will be in Asda later this month, and in Tesco and Sainsbury by mid-July.
The range was developed by marketing manager Lena Symonds, whose husband suffers from coeliac disease - a condition caused by an inability to digest gluten.
"People with food intolerances can find their choice very limited, with &'free from&' products often looking like they would be more at home on the shelves of a chemist," said Symonds.
"I wanted to develop an indulgent treat that Richard and others with coeliac disease would be happy to share with friends."
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