Spar wholesaler Appleby Westward is extending its West Country range of products to reinforce its commitment to using local suppliers.
Saffron cakes, ale, cider, fresh meat and vegetables are among the new items to hit shelves over the coming weeks.
Plans for sandwiches, cheese, honey, clotted cream and butters as well as seasonal soft fruit are also being discussed as the summer approaches.
The distribution firm first trialled Spar West Country as a brand when it introduced its own-label eggs last year.
Saffron cakes, ale, cider, fresh meat and vegetables are among the new items to hit shelves over the coming weeks.
Plans for sandwiches, cheese, honey, clotted cream and butters as well as seasonal soft fruit are also being discussed as the summer approaches.
The distribution firm first trialled Spar West Country as a brand when it introduced its own-label eggs last year.
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