Appletiser is launching its biggest summer on-pack promotion, offering consumers the chance to win diamond jewellery worth up to £1m.
The first prize is £50,000 worth of jewellery designed by Tom McEwan (designer to Kate Moss and Angelina Jolie), with additional daily prizes worth £250.
The promotion, aimed at encouraging repeat purchases during the lucrative summer months, will appear on two million bottles of Appletiser and will run from June through to August.
It will be backed by a £4m media campaign, including radio campaigns and a UK-wide sampling programme.
To highlight the promotion, a diamond replaces the apple icon in the Appletiser brand signature, and a flash highlights the win message. The brand’s ‘100% pure pleasure’ strapline runs around the diamond.
A website with interactive games supports the campaign.
The first prize is £50,000 worth of jewellery designed by Tom McEwan (designer to Kate Moss and Angelina Jolie), with additional daily prizes worth £250.
The promotion, aimed at encouraging repeat purchases during the lucrative summer months, will appear on two million bottles of Appletiser and will run from June through to August.
It will be backed by a £4m media campaign, including radio campaigns and a UK-wide sampling programme.
To highlight the promotion, a diamond replaces the apple icon in the Appletiser brand signature, and a flash highlights the win message. The brand’s ‘100% pure pleasure’ strapline runs around the diamond.
A website with interactive games supports the campaign.
No comments yet