Appletiser is building on its new 5-a-day strategy for 2008 with a £6.8m campaign.
The campaign, which cost 25% more than last year's, will highlight the product's 5-a-day accreditation, which was put on packs in October, as well as its 100% fruit juice content. It will include press and online activity.
"We are adopting a single-minded strategy to communicate the 5-a-day credentials of Appletiser," said brand manager Andy Thompson.
The company added Peartiser to its portfolio last year and Grapetiser, which was initially launched as a limited edition in Boots, is now poised to secure listings with the multiples.
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