Crediton Dairy’s Arctic Iced Coffee brand has launched its biggest-ever marketing campaign.
The £750,000 nationwide campaign will start from mid-April and continue throughout the summer across a variety of channels.
The campaign will feature across major VOD and catch-up TV channels including All4, Sky Go and ITV Hub. It will also have social media adverts on YouTube, TikTok and Spotify, alongside digital posters in retail locations.
The multichannel campaign will target the 16 to 34 age group, with a particular focus on students and festivalgoers. Arctic Iced Coffee will have sampling and advertising in student towns and campuses during the summer term, alongside a presence at major festivals including Tramlines in Sheffield and Boardmasters in Cornwall.
“Over the last two years as a nation we haven’t been able to enjoy meeting up, making memories and having fun together,” said Jo Taylor, brand manager.
“This is set to change this summer and we wanted to make sure that Arctic was seen as a natural part of people enjoying themselves once again whether that be down at the beach, having a barbecue or attending a festival.”
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