Orchid is bringing a contemporary twist to Aqua Libra - the definitive 1990s dinner party soft drink ­ with the launch of an Organic Citrus variant in July. Organic grapefruit, lemon and grape juices combine with spring water and flavours such as kaffir lime and tarragon in a yellow capped green bottle. There is no added sugar and it is targeted at health conscious women. "Organics is the latest buzz in food and drink," said marketing controller John Vincent. "And Aqua Libra already came from a healthy, refreshment platform." Orchid estimates that organic food is growing 40% a year. If successful, Organic Citrus may prove to be the founding father of a family of organic variants. Rsp: £2.29 for 750ml, with a Buy two Original get one Organic Citrus free in August/ September. {{P&P }}

Topics