Asda has put its marketing weight behind the off-trade launch of Bulmers' new single shot schnapps, Sidekick. The brand has gone into all 241 stores and spirits marketing manager Mary McCarry said: "We are delighted with the consumer response. The average sales per store in the first week was 43 cases." This has been helped by an instore incentive scheme worth up to £1,000 for the winning store's drinks team. The brand is moving into full distribution across all the major multiples. In the take home market four packs of Sidekick retail at £2.79. {{DRINKS }}

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