Asda is adding four Cafedirect Fairtrade hot beverage lines following the success of this year’s Fairtrade Fortnight.
Asda has been working closely with the Fairtrade Foundation to extend the range of Fairtrade products available in its stores and in March this year the foundation coordinated the annual Fairtrade Fortnight.
The two-week awareness campaign led to a rise in sales of Fairtrade products at Asda and as a result the supermarket is adding four coffee offers.
The range will now include Cafedirect Decaffeinated Roast & Ground coffee, Cafedirect premium freeze dried coffee, Decaffeinated Organic premium freeze dried coffee and Teadirect black tea.
Lisa Short, tea and coffee buyer at Asda said: “During Fairtrade Fortnight we produced point of sale materials for all our stores, conducted dry sampling of products, and distributed thousands of leaflets jointly produced by Asda and Cafedirect. The results have been remarkable.”
Asda has been working closely with the Fairtrade Foundation to extend the range of Fairtrade products available in its stores and in March this year the foundation coordinated the annual Fairtrade Fortnight.
The two-week awareness campaign led to a rise in sales of Fairtrade products at Asda and as a result the supermarket is adding four coffee offers.
The range will now include Cafedirect Decaffeinated Roast & Ground coffee, Cafedirect premium freeze dried coffee, Decaffeinated Organic premium freeze dried coffee and Teadirect black tea.
Lisa Short, tea and coffee buyer at Asda said: “During Fairtrade Fortnight we produced point of sale materials for all our stores, conducted dry sampling of products, and distributed thousands of leaflets jointly produced by Asda and Cafedirect. The results have been remarkable.”
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