Asda has extended its £1 café deals for kids and over-60s until the end of March, as it revealed figures showing the cost of living crisis continuing to bite.
The supermarket launched the offer for kids under 16 to have a hot meal in any of its 205 cafés in June 2022, with no minimum adult spend.
Meanwhile, a deal for OAPs allowing them to have a soup and roll and unlimited tea or coffee has seen more than 150,000 OAPs come forward since November.
Since Asda launched the two initiatives last year, it has served over 1.2 million meals to kids and over-60s from its cafés nationwide.
Asda said its latest Income Tracker data showed UK households were £107 a month worse off in November 2022. It predicted disposable incomes would continue to decline as inflationary pressures continue to cut into household budgets.
“We know that as families head into the new year, the pressures on household budgets will continue, but we remain as committed as ever to supporting our customers tackle tough times,” said Asda co-owner Mohsin Issa.
“Our café initiatives have already proven a lifeline for over a million customers since we launched them last year, and we hope to support many thousands more into 2023, alongside our ongoing support for emergency workers and our valued colleagues.”
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