Premature baby range

Asda has launched a new neonatal care leave policy to provide staff with additional leave and pay if their baby is born needing neonatal care treatment. 

The supermarket said from this week any staff with a baby in neonatal care treatment for seven days or more would be able to take up to a maximum of 12 weeks of paid leave, in addition to their maternity, paternity or adoption leave.  

It said with research showing approximately one in seven babies born in the UK are admitted to a neonatal unit shortly after birth, it wanted to provide greater support to colleagues with parental responsibility of a baby receiving neonatal care treatment.  

The policy will allow any parent of a baby admitted into neonatal care treatment within 28 days of being born to take additional paid leave.

Staff needing to stay in hospital, or another agreed care setting, whilst their baby receives neonatal care treatment will receive full contracted pay for each full week that their baby receives treatment, up to a maximum of 12 weeks.  

“As a long-time supporter and board trustee of pregnancy and baby charity Tommy’s, I recognise that the birth of a child can be a stressful time for any parent,” said Hayley Tatum, Asda’s chief people and corporate affairs officer. “Unfortunately for many families, this can also come with its own unique challenges, which is why we’re launching this policy today. 

“Our priority is ensuring the wellbeing of all colleagues and making sure we’re offering our full support as they navigate their way through these challenges. By launching this company-wide policy, we hope we can provide the time and essential resources to help our colleagues get through what can be an incredibly difficult time for families, as best they can.” 

Asda has also announced a new George premature baby clothing range, which will launch in line with World Premature Baby Day on 17 November, both online and in 51 stores close to neonatal hospital units.  

The new range has been tailored for babies born before 37 weeks and was developed with expert neonatal nurses and midwives.