Asda launches Saucy Fish Co range into its convenience stores

Asda is to roll out Seachill’s The Saucy Fish Company brand to its convenience store estate after successful sales in its larger stores.

Four SKUs will roll out to the majority of Asda’s 141 c-stores on Monday.

Saucy Fish was seeing very high success rates in convenience store formats and significant uptake on both the brand’s standard range and bespoke single-serve portions, said sales and marketing director Simon Smith.

The four SKUs comprise haddock and Davidstow Cheddar sauce centre fishcakes (two-pack), and single-serve portions of salmon with chilli, lime & ginger smoked haddock & Davidstow Cheddar and sea bass & beurre blanc.