Family-run ice cream producer Porrelli has won listings in 30 Asdas across Scotland marking the company’s debut in the multiples.
The Paisley-based company, started by Italian Gerardo Porrelli in 1925, is next month rolling seven flavours into the stores following a recent revamp of the brand.
Flavours available include Apple Pie, Chocolate, Raspberry Pavlova, Strawberry, and Scottish Tablet (rsp: £3).
The business introduced updated branding earlier this month and is also launching a new website later this year.
1 Readers' comment