Asda has opened its largest store yet under the ‘Asda On The Move’ banner on an EG Group forecourt.
The 5,000 sq ft store in Retford, Nottinghamshire offers more than 2,500 Asda own-brand and branded items, including Extra Special, fresh and chilled products, as well as EG Group’s foodservice brands Leon and KFC.
Shoppers can also access its full range via click & collect, as well as collection and returns on parcels from more than 100 brands and George.com in store, following a trial of the services in four Asda On The Move stores.
The Retford site will also have two electric vehicle charging points, in line with EG’s agenda to roll out modern charging facilities throughout its estate.
“The launch of our largest-ever Asda On The Move with EG Group marks an important step in Asda’s commitment to ensure more customers have greater access to our extensive range of value products and services – whether on the move, online, in-store, or via click & collect,” said Oliver Silvester, head of Asda On The Move.
“Our partnership with EG Group makes this possible and combines our expertise in food retail with EG’s roster of innovative and well-known foodservice brands.”
EG Group head of retail integration Barry Westley said: “We are excited to partner with Asda on the opening of the most ambitious Asda On The Move store to date. There is a real opportunity to bring customers something different by combining our experience in foodservice and convenience retailing with a carefully curated range of Asda products and services.
“The complementary strengths of both EG Group and Asda enable us to make it even more convenient for motorists to access everything they need when they fill up with fuel.”
The new site takes the Asda On The Move estate to 32, with more planned across EG’s UK forecourts.
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