Asda is seeking six suppliers to take part in an instore digital screen media trial in two stores in August, according to The Grocer magazine this week.
A number of suppliers, including Proctor & Gamble, are already committed to the trial, which will take place in Asda’s Wembley and York superstores and is the retailer’s first foray into this emerging media channel.
Speaking to The Grocer, media centre director Sarah Broadfield said: “We help suppliers find the right mechanism for optimising their brand in Asda and help them get more out of their media investment.”
She also noted that: “The key is to drive sales for Asda and its suppliers by making it easier to unlock revenue streams that, perhaps, were not available before.”
For full story see The Grocer, June 26.
A number of suppliers, including Proctor & Gamble, are already committed to the trial, which will take place in Asda’s Wembley and York superstores and is the retailer’s first foray into this emerging media channel.
Speaking to The Grocer, media centre director Sarah Broadfield said: “We help suppliers find the right mechanism for optimising their brand in Asda and help them get more out of their media investment.”
She also noted that: “The key is to drive sales for Asda and its suppliers by making it easier to unlock revenue streams that, perhaps, were not available before.”
For full story see The Grocer, June 26.
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