Asda has started selling premium champagne Dom Perignon for just £30 a bottle.
The retailer has announced it will be selling the 1999 vintage, normally £95, at a reduced rate in time for the start of the festive season.
Asda is only releasing 700 bottles of the discounted champagne.
Asda said the move was expected to make a loss, but it wanted to do “something special” for Christmas.
The retailer has announced it will be selling the 1999 vintage, normally £95, at a reduced rate in time for the start of the festive season.
Asda is only releasing 700 bottles of the discounted champagne.
Asda said the move was expected to make a loss, but it wanted to do “something special” for Christmas.
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