Asda has launched a spoof Black Friday video, sending up the scenes of violence two years ago at one of its stores.
The video on its Facebook page uses a ‘mannequin challenge’ to recreate the time when its customers fought over reduced widescreen televisions at a store in Wembley.
Asda, which first brought Black Friday sales to the UK in 2013, dropped out of the event last year following the previous chaos, claiming customers preferred everyday low prices.
It said the “tongue-in-cheek approach” was in response to continued questions around whether Asda would be taking part in Black Friday this year and said it would post a series of mannequin challenge videos set in store, the first of which ends with the message: ‘Got that Friday feeling? Relax we’ve got low prices every day’.
“Last year we said that we were stepping away from Black Friday because, as much as we had developed a well-organised and executed event, the feedback from our customers was clear that they didn’t want the pressure of a ‘flash sale’ and preferred to know we were offering low prices throughout the festive season,” said Asda media relations director Russell Craig.
“There are only so many ways you can make that message interesting for people - so we decided to have a bit of fun this year and get some of our colleagues involved in a mannequin challenge that we hope will both amuse and inform.”
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