When Asda announces "everything's coming down", it normally means the price, but this time, they do mean everything. After the Women's Institutue and Somerfield's semi-nude effort last year, Asda colleagues at the Morley branch in West Yorkshire have posed naked for a calendar. The 12 staff let it all hang out for a good cause, however. The £5 calendar will be on sale in the store, with £4 going to a local fund for sick children. The sepia photos show collegues in a variety of poses ­ stocking up the wines and spirits, refilling the fresh produce section and arranging cuddly toys. The shoot was done with Morley manager Joe Hurst's blessing who said the charity was the reason why staff had stripped off. He said: "It wasn't an original idea ­ as the Women's Institute got there first ­ but it goes to show that the colleagues at Asda can organise themselves really well. I'm very proud of them." {{COUNTERPOINT }}

Topics