Asda is trialling new technology to slow the rate at which fresh food spoils, in an effort to reduce food going to landfill.
It claimed the link-up with Apeel Sciences could “drastically reduce food waste” and potentially cut the use of plastic packaging.
Apeel is a plant-derived, water-based coating producing extra ‘peel’ that slows the rate of spoilage in fruit.
Asda says the technology can triple the shelf life of many types of fresh produce.
The trials are taking place in two stores, Chatham, Kent and Glasshoughton, Yorkshire, on a shipment of Asda clementines.
It’s the first time the technology has been tested in the UK, after it was granted approval for use by the EU Commission in June.
2019 Time-Lapse Video from Apeel Sciences on Vimeo.
“We’re always looking at how we can reduce food waste right the way through our supply chain and into our customers’ homes,” said Nasir Ahmed, produce technical manager at Asda.
“Increasing shelf life means our customers can enjoy fresher produce for longer, so we’re really excited about the potential of Apeel and I’m delighted Asda is part of this trial.”
Gordon Robertson, chief revenue officer at Apeel Sciences, added: “As a true innovator and sustainability leader, Asda is our first UK retail partner to demonstrate its commitment to fighting the global food waste crisis, starting with Apeel mandarins that stay fresh much longer.
“This commercial test will be the next step in validating Apeel’s ability to make an impact on reducing food waste in stores and for consumers, with the goal of Apeel produce arriving on shelves at more Asda stores and other retailers across Europe.”
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