Asda Tickled Pink

Asda has kicked off this year’s Tickled Pink campaign

Asda has kicked off its Tickled Pink breast cancer campaign with the launch of several new pink-coloured products.

Exclusive limited-edition pink iterations of New Covent Garden soup, Lucozade, N-Spa Fruit Extracts Fresh Sweet Raspberry Shower Gel and Kingsmill bread are all set to be sold by the retailer over the coming weeks, with proceeds donated to charity. 

Since launching 17 years ago, the Tickled Pink campaign has raised over £30m for various breast cancer charities.

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