Asda is to offer a £1 soup meal to over-60s at all 205 of its UK cafés, in the latest supermarket move to help those tackling the cost of living crisis.
Customers will be able to receive soup, a roll and unlimited cups of tea and coffee throughout November and December.
Asda has launched the deal to run alongside its ‘Kids eat for £1’ offer, which launched in late June, which it said had been hugely popular.
It comes as the supermarket’s latest income tracker shows those aged 65 to 74 experienced a £163 drop in disposable income in August, compared with last year, as rising inflation continues to outstrip pension and savings growth.
Findings from Age UK estimate 2.8 million older households will still be living in fuel poverty this winter despite the government energy price cap.
“We know that this winter is set to be incredibly hard for thousands of pensioners as they worry about how to keep themselves warm in the face of rising living costs and a fixed income,” said Asda co-owner Mohsin Issa.
We’ve already been able to serve over half a million meals through our Kids Eat for £1 initiative in our cafés and we’re hoping our new offer of soup and hot drinks for over-60s will prove just as impactful for those who need it most. Meanwhile, the cost of living grant programme led by Asda’s charity the Asda Foundation will support grassroots organisations who are providing a lifeline in their communities during these tough times.”
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