Aspall is relaunching its cider range in a bid to give the brand a “super-premium” image in the heavily discounted marketplace.
The flagship product has been renamed Aspall Dry Premier Cru and is also given the new look, which focuses on the company’s 276-year history of cider-making. The range, which is listed in Sainsbury, Tesco, Waitrose, Morrisons and Thresher Group, has a new label featuring a painting of company founder Clement Chevallier.
The neck label highlights the 100% fresh pressed juice content. The organic version has also been given a new look.
The flagship product has been renamed Aspall Dry Premier Cru and is also given the new look, which focuses on the company’s 276-year history of cider-making. The range, which is listed in Sainsbury, Tesco, Waitrose, Morrisons and Thresher Group, has a new label featuring a painting of company founder Clement Chevallier.
The neck label highlights the 100% fresh pressed juice content. The organic version has also been given a new look.
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