Frosty Jack’s and Crumpton Oaks owner Aston Manor has given the two brands a major sustainability-focused overhaul.
The cidermaker has rolled out new 100% recycled PET bottles across Frosty Jack’s and Crumpton Oaks’ ranges, and removed plastic ring carriers in a bid to make them more environmentally friendly.
The plastic used in the bottles would be sourced “almost exclusively” from British recycled materials, said Aston Manor, with the business estimating the switch would save 122 tonnes of virgin plastic per year – the equivalent of 2.6 million bottles and 261 tonnes of CO2 – for Frosty Jack’s alone.
In the case of Crumpton Oaks, it would save 82 tonnes of virgin plastic – or 1.8 million bottles, and a reduction of 175 tonnes of CO2 – it added.
The removal of ring carriers, meanwhile, would see 1.3 million pieces of plastic removed from circulation. Frosty Jack’s has launched a cardboard-packed 4x500ml multipack with no ring carriers.
Aston Manor marketing controller Calli O’Brien said the busines was “so proud to be one of the first alcohol manufacturers to make the move into 100% recycled PET across our branded portfolio”.
The changes represented “an effective, scalable solution to helping us continue to remove original plastic in our packaging, or to use 100% recycled materials”.
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