Own-label frozen supplier CP Foods has launched a branded range of Asian starters, ready meals and accompaniments.
The company says the Authentic Asia range, which includes King Prawn Wonton Soup, Chicken Pad Thai and Bangkok Firecracker Prawns, would fill a gap in the market.
The first of the products to go on sale is Aromatic Crispy Duck with Pancakes (rsp: £6), which has gone into Morrisons nationwide on a half-price promotion. The company is currently discussing further listings with retailers.
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