Babybel has continued its partnership with Comic Relief with a new campaign.
The campaign comes with the tagline ‘Does My Nose Look Red In This?’ as a nod to Babybel cheese’s shape and Red Nose Day.
The brand has launched limited-edition Red Nose Day packs, which are set to boost engagement in-store while bringing “fun to fundraising”.
It will also be rolling out PR, VOD, digital out-of-home, social and influencer content to “get people talking, sharing and snacking – all for a great cause”.
Babybel has supported the charity for over 25 years and raised more than £1.7m. This year’s donation is £150,000.
“At Babybel, we believe that doing good can and should be fun, which is why our partnership with Comic Relief is so special to us,” said Ollie Richmond, marketing manager at Babybel. “Together, we’ve shown how laughter and joy not only make us feel good but also inspire meaningful change.”
The campaign will be the first time Babybel will use its brand-wide new tagline ‘The Fun Kind of Good’, moving on from its previous strapline ‘Join The Goodness’.
“This year, we’re excited for the UK to get the first glimpse of our new brand tagline, ‘The Fun Kind of Good’,” said Richmond.” It highlights our playful spirit while underscoring our commitment to making a real difference and ensuring shoppers feel good about their purchases.”
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