Bacardi Breezer is introducing a diet variant to its PPS range.
The Diet Lemon version boasts 100 calories per bottle and half the sugar of regular Bacardi Breezers. The abv remains the same at 5.1%.
Bacardi-Martini said it had conducted market research among female dieters aged between 18 and 45 and found they did not view low-calorie versions of their favourite food and drink brands as a compromise.
Nick Hunt, senior trade marketing manager at Bacardi-Martini, said: “Bacardi Breezer Diet Lemon represents an as yet untapped opportunity in the low-calorie flavoured alcohol market.
“Diet Lemon is a natural progression for the brand as we can now offer an alternative to the existing citrus range with another consumer benefit.”
Diet Lemon will be rolling out to stores from the beginning of this month.
The Diet Lemon version boasts 100 calories per bottle and half the sugar of regular Bacardi Breezers. The abv remains the same at 5.1%.
Bacardi-Martini said it had conducted market research among female dieters aged between 18 and 45 and found they did not view low-calorie versions of their favourite food and drink brands as a compromise.
Nick Hunt, senior trade marketing manager at Bacardi-Martini, said: “Bacardi Breezer Diet Lemon represents an as yet untapped opportunity in the low-calorie flavoured alcohol market.
“Diet Lemon is a natural progression for the brand as we can now offer an alternative to the existing citrus range with another consumer benefit.”
Diet Lemon will be rolling out to stores from the beginning of this month.
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