Bacardi is hoping to "inject some Latin spirit into at-home drinking" with cocktail additions to its RTD and ready-to-serve line-up.
The rum producer is adding two products to its 'Bacardi &' RTD line-up, and is adding a Pina Colada to its Classic Cocktail ready-to-serve range.
Bacardi Superior rum & zero-calorie cola, and Bacardi Gold rum & ginger beer will join the canned 'Bacardi &' range. The company says the products will cash in on the popularity of golden rum and zero-calorie cola. Both RTDs will be listed in Sainsbury's at £2.55 initially on promotion at two for £3.
The rum producer is adding two products to its 'Bacardi &' RTD line-up, and is adding a Pina Colada to its Classic Cocktail ready-to-serve range.
Bacardi Superior rum & zero-calorie cola, and Bacardi Gold rum & ginger beer will join the canned 'Bacardi &' range. The company says the products will cash in on the popularity of golden rum and zero-calorie cola. Both RTDs will be listed in Sainsbury's at £2.55 initially on promotion at two for £3.
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