Stella Artois is hoping to score another hit with film lovers as it takes its open-air cinema concept on the road for the sixth successive year. This summer, the Stella Screen on Location promotion is going to the beach at Brighton, Queen Square in Bristol, Victoria Park in London and Plymouth Hoe shore front. Top of the bill will be blockbuster films including Gladiator and Charlie's Angels. Last year's event at Brighton beach attracted 35,000 people. Marketing director Richard Evans: "We are continuing to focus on film based activity because it is a major leisure pursuit for Stella Artois drinkers." {{DRINKS }}

Topics