Baileys has undergone another extension - this time as Baileys & Chocolate Cups.
The pack consists of a 50cl bottle of Baileys with six 25ml cups moulded from milk chocolate into which the liqueur can be poured (rsp: £9.99). The concept, aimed at the 25-45 age group, will be rolled out to the off-trade in the run-up to Christmas.
Baileys’ earlier extensions include Baileys for Coffee and Baileys Glide, which are being threatened by new variants such as Mudshake from Independent Distillers and Brown Cow from Anglo Drinks.
The pack consists of a 50cl bottle of Baileys with six 25ml cups moulded from milk chocolate into which the liqueur can be poured (rsp: £9.99). The concept, aimed at the 25-45 age group, will be rolled out to the off-trade in the run-up to Christmas.
Baileys’ earlier extensions include Baileys for Coffee and Baileys Glide, which are being threatened by new variants such as Mudshake from Independent Distillers and Brown Cow from Anglo Drinks.
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