Created by: J Walter Thompson Launched: 2000 This was the ad that finally managed to inject some real spirit into Baileys, no small feat considering it has precious little more alcohol than wine. Updating the brand's positioning for the 21st century, pretty and sophisticated women stand around supping their favourite cream liqueur in a noisy bar. Cue handsome hunk who asks one of them what she would like to drink. Unable to make herself heard above the pounding music, she seductively mimes the sensation of drinking Baileys and then gives him a sensual kiss. Now why doesn't that happen in real life? {{P&P }}

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