BBI Healthcare has extended its OTC women’s intimate Balance Activ health brand with three new products.
Available from this week, the new products are: a pH Test to help users keep vaginal infections at bay pH Balanced Everyday Intimate Wipes to help eliminate odour and Moisture Pessaries Plus - pessaries for the treatment of vaginal dryness and discomfort in menopausal women.
The extended range would tap into the “burgeoning vaginal health sector”, which had been boosted by TV shows such as Embarrassing Bodies, said company MD Penny McCormick.
The range will be supported with a £1.3m push for the overall Balance Activ brand.
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