Baron Philippe de Rothschild is backing its Mouton Cadet Bordeaux wines with a press campaign which breaks in The Guardian on May 23. This follows its three year radio campaign which carried the L'Art de L'Assemblage message. The press ads have a Beautifully Balanced' theme and use three images of a dancer. The company is planning to extend the campaign to feature other wines including its claret and varietals from the Languedoc. {{DRINKS }}

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