Haribo is swelling the ranks of its countline gums and jellies with the launch of Balla-Balla ­ a long 5p jelly sweet with a creamy fruit centre. The launch is part of Haribo's £3.75m investment in marketing and npd this year. Available in three flavours, Balla-Balla is packed 120 to a resealable plastic carton. Haribo is also expanding the 2p Ballitas countline range with new Chocolate and Raspberry and Blackberry flavours, and is adding Cola and Apple to the Twista 4p range. {{MARKETING - P&P }}

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